Upcoming Education Event

Education Webinar - Negotiating With Venues

When: Februrary 22, 2017; 1:00pm -2:00pm EST
Instructor: Howard Givner
Length: 68 min

There are many factors that impact how venues price their rental fees and costs. This class will review a wide range of these factors, such as timing (lead time, day of week, time of year, time of day, etc.); size of your event vs. size of venue; in-house services; food and beverage, etc. We will cover a number of strategies on how to get the best deal possible with venues.

Learning Outcomes
  • Understand how time dynamics affects venue pricing.
  • Be able to leverage the size of your event in venue negotiations.
  • Understand how to factor in supporting vendor services (e.g. Lighting, A/V, etc.) into your negotiations.
  • Develop other negotiating tactics with venues.

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March Education Event - Women in Business

Speaker Melanie Whelan, CEO, SoulCycle

Our Speaker: Melanie Whelan

CEO, SoulCycle

Melanie Whelan is the Chief Executive Officer of SoulCycle, the one-of-a-kind fitness experience sweeping the U.S. Prior to her CEO appointment, Melanie served as the brand's COO for four years, focused on scaling the company's operation 7 to more than 70 studios.

Prior to SoulCycle, Whelan was the Vice President of Business Development at Equinox, a luxury fitness & lifestyle company based out of New York City. In addition to being integral in the Equinox acquisition of SoulCycle, Melanie led the development of both the Pure Yoga and Blink brands under the Equinox umbrella.

In 2002, Melanie joined Sir Richard Branson's Virgin Group as VP of Corporate Development where she worked on the team that launched U.S. based airline Virgin America.

Melanie graduated Brown University in 1999 with a degree in Engineering and Economics. She began her career on the Corporate Development team at Starwood Hotels & Resorts, a Fortune 500 company with lifestyle brands including the St. Regis, W, Westin, Sheraton and Le Meridien.

Melanie was named one of Fortune's 40 Under 40 in 2015, Crain's New York 40 Under 40 in 2016, and Fast Company’s Most Creative People in Business in 2017. She is a member of the board of the GO Project in New York and a member of the YPO Metro New York chapter.

Melanie lives in New York with her husband and two young children and when not with her family, can usually be found riding at SoulCycle.
Monday, March 13, 2017
6:00pm - 9:00pm

Four Seasons New York Downtown
27 Barclay Street (Between Broadway & Church Street)
New York, NY

Click here to Register