Join MPIGNY for a great event featuring Jim Spellos- Thursday, August 31, 2017
Watch the Event Promo Video
5 Questions with Tech Guru and September Education Event Presenter, Jim Spellos
The idea of Virtual Reality (VR) was predicted in the 1930s in a science fiction story by Stanley G. Weinbaum. The idea hinted at a pair of goggles that let the wearer experience a fictional world through holographics, smell, taste and touch. Augmented Reality (AR) was also hinted at in 1968 when the first head-mounted display system was made. Fast forward 50-years and we are living in a world where those predicted technologies exist and provide a vast number of opportunities for the meetings and events industry today.
Our upcominginteractive Education Event, “ARnival An Interactive Technology Event,” will take place on Tuesday, September 12th at The Stewart Hotel and will address how planners and suppliers can adapt to these modern-day technologies. Technology Guru and Presenter, Jim Spellos, says VR has the opportunity to provide virtual site visits, while AR can be used for gamification at events to increase attendee engagement. In the spirit of our upcoming event, we asked Jim Spellos about the evolution of technology and how our industry can use AR and VR.
Q1. According to Goldman Sachs Global Investment Research report, Augmented Reality and Virtual Reality have different use cases, technologies and market opportunities, what does this mean for the meetings and events industry? What are some ways planners can incorporate Virtual Reality into an event? What about Augmented Reality?
A1. VR and AR both have uses across all aspects of our industry. VR can (and should) be used by suppliers on a regular basis to showcase their space to planners right in their offices. The ability to walk around the space (virtually) can provide an enormous competitive advantage when a planner can't do a site visit (or recall one element from a full day of visiting potential event destinations). Solely from the planning side, the use of VR to create amazing attendee experiences is a no brainer. Using it to promote future events (and a full array of marketing applications) is also an approach. Planners shouldn't forget that both Facebook and YouTube support 360 videos, so their customers don't even need the headset to view. VR will begin to augment education, with virtual rooms (such as AltSpaceVR) providing the educational location. Not to mention, down the road, the hybrid meeting of the future, with both live and virtual attendees learning together. Gamification, using VR (and AR) is so obvious that it's surprising more planners aren't using it yet.
With that said about VR, AR may have even more applications, as its ability to blend the real and virtual world simultaneously gives planners much more flexibility in its' usage. Marketing stands out as a major application of AR. How about turning your physical promotional pieces into augmented experiences for the attendees? What about augmenting your session signage at the event to turn them into brief promos for the speaker/topic in the room that day? And did I mention using it within your mobile app's gamification?
Q2. What is one of the coolest ways you've seen AR and VR used at events? A2. Honestly, I haven't seen much that I'd consider way cool yet, and that's a shame. Clearly, there are groups doing it, but most of the industry conferences which I've attended are still at the "getting their feet wet" stages.
Q3. What was the most exciting thing you have experienced using AR technology? What about VR technology? A3. VR has a killer app called Tilt Brush by Google (which we'll showcase at our VARnival session for the chapter next week). I can describe it basically as painting in a 360 virtual world, but it wouldn't do it any justice. You just have to experience it to understand the wow factor...and applications from any creative perspective. As for AR, I love what the Seattle Space Needle has done to promote its' destination for visitors by creating interactive experiences at their location. Planners could learn an awful lot by visiting there and seeing the intersection of creativity and digital in action.
Q4. Aside from AR and VR, what is your all-time favorite mobile app and why is it your favorite? (Yes, this can be anything.) A4. Only 1? There gotta be at least 100 of them (yeah, my phone is full of apps). Since I can't give you just one, I'll give you two. Waze, the ultimate GPS app, is a game changer, integrating their digital layout with the crowd sourcing information of those on the road. No wonder Google spent over $1 billion to purchase it. My other fave is Pocket, which I consider to be my digital parking lot app. With one click across any website (and most apps), you can save content to your own library, so you can stay focused on what you're doing, and have a great resource always available (without the need to search again for it). Love them both...and they're both free. Oh yeah, did I mention Slack as changing how work gets done?
Q5. What is one mobile app you would recommend planners use? (This can include anything ranging from productivity apps to social apps.) A5. While I clearly think both Waze and Pocket are must haves, if I'm thinking about an industry-specific app, I love Crowd Mics, which turns the phones of the attendees into room microphones (don't worry, the speaker can control who has the floor). While it's not free, to me it's a game changer in terms of session interactivity and participation.
To learn how you can adapt more comfortably to Augmented and Virtual Reality, consider attending our hands-on Education Event on Tuesday, September 12th at The Stewart Hotel. You can register and learn more information on this upcoming event, here. If you have a particular question for our presenter, please don’t hesitate to email your questions to email@example.com.
2017 Damon Runyon 5K Recap- Tuesday, June 18, 2017
Great job to MPI Greater NY Chapter participants who rocked the Damon D. Runyon 5K. This small but mighty group joined thousands of other runners at Yankee Stadium to participate in the Ninth Annual Runyon 5K which is a unique fundraising event to support innovative and groundbreaking cancer research.
The Corporate Social Responsibility Committee is working really hard to deliver experiences where chapter members can come together and give back to our local community and important causes.
Pictured from Left:
Jennifer Wellington, Chris Reed, Patrick Colomer, Esther Wells, Joanna Pulchalski & Michael Pulchalski
Planning Successful Meetings starts with the PROCESS- Wednesday, May 31, 2017
Mary Jo Wiseman, CMP
I consider myself lucky to have spent 20+ years in a career I truly believe in, one that adds value to an organization by drawing upon our key strengths and knowledge of the hospitality industry to plan and execute meetings and events.
I firmly believe it is not just one person who makes a meeting or event happen, but rather a well led TEAM of dedicated, enthusiastic, talented individuals who come together to do what they do best to help organizations exceed program objectives and make them SHINE.
I have always been of the mindset that there is a right way and a wrong way to go about planning a meeting (or any project for that matter) and that it is the PROCESS or system we use to get us started that can either keep us on track or send us off the rails.
The process needs to evolve. If you take the time to think things through right from the get go, you’ll be off to a good start. And, when the going gets tough, just take a breath and "FOCUS".
As Meeting Planners, we need to be well organized, detail oriented, creative, disciplined, and have a knack for seeing the big picture. But first you need to take the time to come up with a PLAN to manage the project. This is especially true because as meeting planners we don’t usually have the luxury of planning one meeting at a time.
The planning and executing of a meeting can be very daunting especially if you are planning multiple meetings at any given time.
You first begin the process with an actual PLAN…
Identify the goals and objectives and key messages
Who is the intended primary and secondary audience?
What are the action items and the multitude of tasks related to the actionable items?
What is your timeline for when the actionable items must be accomplished?
Who is accountable for each of the actionable items?
I remember the first time I was onsite in New York handling my first Board Meeting for a CEO who was new to the company (a daunting task for him also I’m sure).
After the meeting, he congratulated me on a job well done and one of the things he said was: "I know these things don’t just happen," as he was pointing to the table décor after one of the dinners. He got that a lot of thought (and planning) went into making this important dinner so special -- from the menu selection to the specialty linens, to the flowers and even the matching place cards. He really appreciated all the finite details that went into making the evening the success it was and the message it sent to our Directors.
I also believe that the project management skills used to plan a meeting can be used to plan other events in your life as well: whether it’s planning your own or a friend’s wedding; remodeling a room or a whole house; moving; or taking that vacation of a lifetime. The action items, the tasks within and the order in which they need to be done will obviously change from project to project – but the thought process is the same.
Whether it be a corporate event, association meeting or small private wedding, the Plan and executing of the details are the key to the success of the event.
I really found this to be so true last summer when I was planning my own wedding – with just three weeks’ lead time (yes, just three weeks) and no time to spare. We had our PLAN; we had our task list and we kept each other accountable. The day-of flowed like clockwork and the stress -- well, it just wasn’t there. It’s been over a year and we’re still SMILING and you will be, too, if you just take the time to first think your projects through.
Create your PLAN; surround yourself with the best possible team of experts; define the levels of authority; come up with a task list/time line; keep everyone accountable, meet regularly, keep good notes and don’t forget to follow up on any missed assignments -- and the rewards will follow.
Communication throughout the entire Process will keep everyone involved, informed and make it a fun, team experience working together to create your successful event!
Author of "The Meeting Planning Process: A Guide to Planning Successful Meetings." The Guide offers a practical overview of the entire planning process for people just starting out in the business or meeting planning veterans alike, and offers keen insights and valuable tips to help CREATE the perfect EXPERIENCE for their audience by staying true to the basic elements of the planning process. It is intended to lead people through the proper steps and the sequence of tasks involved in planning a meeting such as: Established a Planning or Design Team; Developing an Overall Plan; Budgeting; Site Selection; Communications: Contract Review and more. The Guide also includes handy templates developed by the author including a Meeting Time Line; Overall Plan; RFP; and descriptions and diagrams of possible room set ups.